游客对卢沟桥景区的满意度研究 (1).docxVIP

PAGE PAGE 1 游客对卢沟桥景区的满意度研究 摘要：在互联网背景下，传统的旅游景区受到在线旅游等内容的冲击，景区的发展面临巨大的挑战。此次研究以卢沟桥景区为例，分析卢沟桥景区红色旅游在内的旅游景点、交通及服务设施、近年来的发展状况以及接待状况。研究以调查问卷的方式分析卢沟桥景区游客满意度，通过设置调查问卷、发送调查问卷、回收调查问卷和分析，对卢沟桥景区游客满意度描述性统计分析。在调查问卷分析中挖掘影响游客满意度的因素。最后进行深入的分析，对提高卢沟桥景区游客满意度及未来发展提出改进措施，其中包括：加强景区基础设施建设、完善景区旅游线路规划、改善景区信息化导游等相关服务体系、多元化整合营销资源，丰富促销手段并提高效果、加大景点技术创新，增加核心竞争力。通过此次研究，帮助卢沟桥景区在软实力、硬件等方面进行改善，为景区在激烈竞争的旅游行业中脱颖而出，获得更多的发展机会。 关键词：卢沟桥景区；游客满意度；规划建设  Abstract Under the background of Internet, traditional scenic spots are impacted by online tourism and other contents, and the development of scenic spots is facing great challenges. Taking Lugouqiao scenic spot as an example, this study analyzes the scenic spots, transportation and service facilities, development status and reception status of Lugouqiao scenic spot red tourism. The research analyzes the tourists' satisfaction of Lugouqiao scenic spot by questionnaire. Through setting up, sending, collecting and analyzing the questionnaire, the paper makes descriptive statistical analysis on the tourists' satisfaction of Lugouqiao scenic spot. In the questionnaire analysis, the factors that affect the satisfaction of tourists are explored. At last, the paper makes a deep analysis and puts forward some improvement measures to improve the satisfaction of tourists and the future development of Lugouqiao scenic spot, including strengthening the infrastructure construction of scenic spot, improving the tourism route planning of scenic spot, improving the relevant service system of scenic spot information guide, diversifying and integrating the marketing resources, enriching the promotion means and improving the effect, increasing the technological innovation of scenic spot, and increasing the core competition Power. Through this study, Lugouqiao scenic spot will be improved in terms of software strength and hardware, so as to stand out from the fierce competition in the tourism industry and gain more development opportunities. Keywords：Lugouqiao scenic spot