天涯--如何成为中国第一大网络社区课件.pptxVIP

成为大型网络社区的企业公民;目　录;新媒体情境;时代更替，意识形态变迁，沟通方式转变;;;;;;品牌传播，是品牌价值的有效传递;追崇高于现实的理想境界 在虚拟世界中探寻理想与现实的统一 分享交流互动 ;品牌需要网络社区！;网络社区的力量; 根据CNNIC数据显示，中国43.2%的网民、约6000万用户经常使用论坛/BBS等社区服务。来自康盛创想的社区调查数据则显示，超过70%的网民在社区论坛上发帖是表达生活意见、消费看法、主题兴趣、购物心得等主流话题 ;肯德基广告片事件－天涯社区＜时尚资讯＞;林志玲和潘婷 CNN报道 　 China Web Users Urge PG Boycott Over Taiwanese Model　　　　 August 10, 2005: 2:25 a.m. EST　　　　　　　　　　　　HONG KONG (AP)--Chinese Internet users have launched an online campaign urging a consumer boycott of Procter Gamble (PG) products because the parents of the company’s celebrity endorser, Taiwanese model Lin Chi-ling, favor independence for their home island.　　　　　　　　“If Procter Gamble doesn’t drop Lin...boycott to no end,“ a posting on the Chinese Internet message board http://“http:// Wednesday read. The message’s author was only identified by nickname.　　　　　　　　The Chinese Web site contained scores of postings supporting the boycott.　　　　The backlash came after Lin’s mother, Wu Chi-mei, greeted her daughter at the airport in Taiwan with a welcome-home banner reflecting pro-independence sentiment for Taiwan following Lin’s return from China, where she had had a horse-riding accident, Hong Kong’s pro-China newspaper Wen Wei Po reported Wednesday.　　　 The sign read “welcome Taiwan’s daughter’s return to her home country,“ the newspaper said.　　　　Taiwan and China have been ruled separately since a communist movement in 1949 forced China’s ruling Nationalist Party to retreat to the island of Taiwan. But China claims Taiwan as its territory and has threatened to retake it by force.　　　　According to Wen Wei Po, both of Lin’s parents have close ties to Taiwanese President Chen Shui-bian, who is reviled by China for his pro-independence leanings.　　　　Lin’s mother has campaigned for Chen, targeting the female vote, the newspaper said. Chen’s father, Lin Fan-nan, and Chen are fellow Rotary Club members and Lin joined a group that’s a major financial backer of Chen, Wen Wei Po said.　　　　Pr