战略分析框架英文.pptVIP

Approach Real Options/Strategic Options When To Apply When you wish to identify various strategic options (positioning), which outline where and how to compete. STEP DATA REQUIRED SOURCE(S) 1. Determine the trademark axes for the matrix 2. Determine the company’s existing strategy against the industry 3. Generate alternative strategic options for the company and plot them on the matrix An understanding of the client’s current positioning, vis-a-vis competitors Understanding of strategic options available Interviews with senior management Analyst reports Industry experts Interviews with competi