2021年电子商务报告.docxVIP

Customer experience becomes an imperative The global pandemic has transformed the role and importance of digital experiences16 in customers* lives. Todays consumer expects easy-to-use, intuitive digital experiences17 across channels and devices. Brands that can deliver on those expectations are seeing the greatest returns. According to proprietary data from Shopify, retail merchants with an omnichannel strategy in place replaced 94% of point-of-sale (POS) purchases lost in the first month of the pandemic with online sales.18 But a gulf has opened up between digital-first DTC brands and busines