2022年Easyjet和Ryanair的竞争战略.pptxVIP

Easyjet and Ryanair’s Competing StrategiesEasyjet and Ryanair’单击此处添加文本单击此处添加文本s Competing Strategies单击此处添加文本单击此处添加文本.2Page .2单击此处添加文本单击此处添加文本1. Low Cost Strategy单击此处添加文本单击此处添加文本Page 单击此处添加文本单击此处添加文本1. Low Cost StrategyEasyjet’s Competing Strategy- Low cost, No frills成本领先战略：为行业内的低成本生产者，强调生产规模，提供标准产品。EasyJet keeps costs low by eliminating the unnecessary costs and frills which characterise traditional airlines. This is done in a number of ways: On-line booking to reduce distribution costs Maximise the utilisation of airport and aircraft Ticketless travel No free lunch Efficient use of airp