参考讲稿期末.pptxVIP

PowerPoint to pany;Chapter 14;Chapter Objectives;;The Nature of Survey Data;;Frequency Distribution;Frequency Distribution;Figure 14.2: SPSS Results;Frequencies for Multiple Response Questions;;Statistics Associated with Frequency Distributions;Measures of Variability;Measures of Shape;;Cross-Tabulations ;Cross-tabulations in Commercial Research;Bivariate Analysis – Two Variables;Cross-tabulations in Practice;Introducing a Third Variable;Refine an Initial Relationship;Initial Relationship Was Spurious;Reveal Suppressed Association;Reveal Suppressed Association;General Comments on Cross-t