服务管理：运作、战略与信息技术(原书第9版)教师手册MGH 9thIM_08 Location_new.docVIP

Chapter 8 Service Facility Location Chapter 8 Service Facility Location PAGE 142 PAGE 125 124 CHAPTER 8 SERVICE FACILITY LOCATION TEACHING NOTE This chapter begins by using La Quinta Motor Inns to illustrate the strategic considerations in the facility location decision. Several strategies are explored including the impact of the Internet on service location. A discussion of geographical information systems follows. Because techniques for facility location analysis tend to be very complex, only a few simple approaches are discussed in length. The cross median approach to the location of a