UnderstandingCulturalDifferences102页全书电子教案完整版课件.pptVIP

Unit 2 Conducting a Survey Translate the following into Chinese. Use a dictionary if necessary. Activity 5 Translate a Paragraph 做调查的第一步是确定你想要了解什么，调查的目标决定了你的调查对象和要问的问题。 如果目标不明确，结果也会不明确。典型的调查目标包括更多地了解： ·新产品或服务的潜在市场 ·现有产品或服务的评价 ·职员的态度 ·顾客 / 病人的满意度 ·读者 / 观众 / 听众意见 ·协会成员意见 ·企业形象 这些调查目标只能体现总体的情况。目标越是具体，就越容易获得有用的答案。 Unit 2 Conducting a Survey Section 2 Reading Skill Exploration: Propositional Meaning 命题意义 (Propositional Meaning） 命题意义即小句或句子的意义，也称句子意义（sentence meaning）。要了解句子的意义就是要了解该句所要表达的意思，包括what、who、where、when、how等因素。以下几个句子结构各不相同，但命题意义相同。 Example: Her colleagues regard her as being less than bright. She is regarded as being less than bright by her colleagues She strikes her colleagues as being less than bright. 换言之，上述句子都可以用来阐释各自的命题意义，因而阐释 (paraphrase) 就成为我们正 确理解句子命题意义的有效手段。 Unit 2 Conducting a Survey Practice: Read the following sentences carefully and paraphrase them without changing their propositional content. 1. Bebout started her market research by searching the Internet to get ideas from other companies providing the same type of service. 2. Turning her dream into a reality hasn’t been as easy as coming up with the initial idea. At the beginning of her market research, Bebout searched the Internet for ideas from companies specializing in Precision Advertising Distribution service. Having an idea is one thing; realizing it is another. Unit 2 Conducting a Survey Section 3 Comparative Reading: Career Previewing Read the passage in both English and Chinese and answer the questions. Sex Ratios and Market Bubbles Chinese parents’ preference for sons may have also contributed to the U.S. housing and credit bubbles, a new research suggests. In an effort to explain why this happened, then Fed Gov. Ben Bernanke in 2005 identi? ed a “global savings glut”. Developing countries — China in particular — were saving more. Those savings were getting put into long-te