【品牌市场研报】品牌价值-最具价值和实力的足球50强品牌2022年度报告（英）-2022.5_市场营.docxVIP

2022 Football 50 2022 The annual report on the most valuable and strongest football brands May 2022 Contents. Foreword 3 David Haigh, Chairman CEO, Brand Finance Executive Summary 5 Brand Value Brand Strength Analysis 6 Brand Value Ranking 16 Brand Spotlights 21 Paris Saint-Germain 22 Interview with Marc Armstrong, Chief Partnerships Officer, Paris Saint-Germain Juventus FC 25 Feature LaLiga 27 Interview with Javier Tebas, President, LaLiga beIN 30 Interview with Richard Verow, Chief Sports Officer, beIN Media Group Deep Dive Analysis 33 Methodology 50 Spo