清华社数字营销：战略、实施与实践（第7版）教学课件_pp03.pptxVIP

Chapter 3 The digital macro-environment;Chapter 3 The Digital macro-environment;The rate of environmental change ;Technological forces ;Emerging Technologies ;Commercial application of the diffusion of innovation curve ;Figure 3.6 Alternative responses to changes in technology ;Economic Forces;Political forces;Legal forces;Social forces ;Case study 3 Social media – do celebrities call all the shots?