会展旅游活动策划方案书.pdfVIP

（京津冀协同发展下的河北旅游业发展策略） 人文学院 中文一班 刘梦兰 学号 目录 （一）活动背景···········································4 （二）SWTO分析·········································4 2.1优势（Strength）分析································4 2.2劣势 （Weakness）分析································5 2.3威胁（Threat）分析··································6 2.4机遇（Opportunity）分析·······························6 （三）活动目的及意义·····································6 （四）活动目标及主题··································