南开大学市场营销英语（第二版）课件-week 6.pptVIP

Week 6Market Entry Echo Outline General Introduction Market Research Public Relationships (PR) General Introduction Every Market presents would-be entrants. Government Marketer’s ability Market Research Definition Marketing research is the development, interpretation, and communication of decision-oriented information to be used in all phases of the marketing process. Another Definition Market research is the process of gathering as much information as possible about your customers and how they view your company and products. With enough information, you can determine the best marketing