巴里·伯曼-零售管理（第11版）berman_ch_06 11e.pptVIP

* * * * * * * * * * * * * * * Table 6-1: U.S. Direct Selling Industry Vending Machines Vending machines are a cash- or card-operated retailing format that sells goods and services. Eliminates the use of sales personnel and allows 24-hour sales. Machines placed wherever convenient for consumers. 95 percent of the $50 billion in annual U.S. vending machine sales involve hot/cold beverages and food items. * Emergence of World Wide Web The World Wide Web (Web) is a way to access information on the Internet. People work with easy-to-use Web addresses (sites) and pages. Web users see words, charts