巴里·伯曼-零售管理（第11版）berman_ch_07 11e.pptVIP

* * * * * * * * * Top Reasons for Leaving an Apparel Store Without Buying Cannot find an appealing style Cannot find the right size Nothing fits No sales help is available Cannot get in and out of the store easily Prices are too high In-store experience is stressful Cannot find a good value * * Table 7-3: Where America Shops (% of Primary Household Shoppers) Cross-Shopping Shopping for a product category at more than one retail format during the year Visiting multiple retailers on one shopping trip * Figure 7-5: The Consumer Decision Process * Figure 7-6: Key Factors in the Purchase Act *