浅析网红经济现状及建议.docxVIP

PAGE PAGE 8 浅析网红经济现状及建议 摘要 2020年可谓是网红经济迅速走红，由于新冠疫情重创了人类社会和经济，政府下发通知，多地封城、部分公共交通停运、中国线下餐饮业、服务业一时间全线关停，在经济上按下了暂停键。但是疫情之下。网红经济直接站上风口之上，在这个特殊的时刻。网红经济速度“蹿红”卷起了新浪潮。 网红经济成为新兴贸易发展的一种首要经济。作为一种新的商业模式，有着门槛低，竞争力小、发展潜力大。但是相关监管和规范不到位，违法成本低、监管难度大。在这个互联网碎片化时代，导致内容跟流量塑造了电商的新生态。对此应要全方面、多角度分析。加强法律监管，对网红、内容传播、粉丝经济、和网红经济运作原理，同时对新商业模式MCN机构运作原理。给网红经济健康稳定持续发展；希望能够更加客观地理解网红经济并且及早解决潜在问题，改善网红经济趋势，更好地为新商业模式服务。 关键字：网红经济 粉丝经济 法律监管 Summary In 2020, it can be described as the rapid popularity of the net red economy, because the new crown epidemic hit the human society and economy, the government issued a notice, many closed the city, some public transport shutdown, China offline catering industry, service industry closed for a time, in the economy pressed the pause key. But under the outbreak. Net red economy stands directly above tuyere, in this special moment. Network popular economy speed jump red rolled up a new wave. Net red economy becomes a kind of primary economy of emerging trade development. As a new business model, it has low threshold, small competitiveness and great development potential. But the relevant supervision and regulation is not in place, the illegal cost is low, the supervision is difficult. In this era of Internet fragmentation, content and traffic shape the new ecology of e- commerce. This should be all-sided, multi-angle analysis. Strengthen the legal supervision, to the network red person, the content dissemination, the fan economy, and the network red person economy operation principle, at the same time MCN the organization operation principle to the new business model. It is hoped that we can understand the network red economy more objectively and put forward the potential problems as soon as possible, improve the economic trend of the network red people,Better serve the new business model Keywords: Internet Red economic fan economic legal supervision 第一章 引言 1.1研究缘起 现如今在新媒体当道的时代，网络红人也叫“网红”就在生活的各方面都看到他们的身影，“网红”这一词逐渐出现在生活中，最早是从电子小说开始，通过优质的内容吸引大量粉丝观看。随着网络经济和社会快速发展，导致