剑桥商务英语中级模拟82.docVIP

剑桥商务英语中级模拟91 READING PART ONE ·Look at the statements below and the book review on the opposite page. ·You will need to use some of these letters more than once. ? ?A. GREAT SALES CAMPAIGNS ? ?This book examines the most successful sales campaigns of recent years. It provides examples of how major consumer brands, like Coca-cola, Nike, 3M and Toyota, have been promoted in magazines and newspapers. It includes information about the creative and planning process behind the promotion of these popular products. ? ?B. THE AUTOMOTIVE INDUSTRY TODAY ? ?Find out how top executives from leading car companies view the changing relationships between manufactures and their suppliers. This book is a series of interviews with leading players in the industry: purchasing managers discuss the rise of global suppliers and chief executives present the international trend towards mergers and acquisitions in the industry. ? ?C. THE EXECUTIVES HANDBOOK ? ?This new edition of The Executives Handbook provides an analysis of the main political and economic trends of the late 1990s. It is especially good in cost structures, changing consumer trends and cross-border expansion. These are key elements that affect international business deals, making the book essential reading for anyone involved in international trading. ? ?D. LEAD YOUR COMPANY TO SUCCESS ? ?This is a collection of in-depth interviews with some of the worlds top business executives in the car, soft drinks and clothing industries. A fascinating work, it will make you question much of the generally accepted theory on what successful leadership within manufacturing involves. 1、 The book tells you about recent developments in consumer buying patterns. 2、 The opinions expressed in this book differ from those of most experts in this field. 3、 The book contains interviews with business leaders from several large industries. 4、 The financial information provided in this book will be useful for import-export companies. 5、 The b