高低语境-PPT-原创.pptVIP

LOGO between High-context and Low-context culture Conflicts By Jiang Ling Nov. 30, 2011 高低语境-PPT-原创全文共19页，当前为第1页。 Company Logo Contents Understanding on High-contextand Low-contextCulture 1 Sino-American Cultural Differences 2 Special Ways for Inter-communication 3 Conclusion 4 高低语境-PPT-原创全文共19页，当前为第2页。 We know that... High-context cultures emphasize the context in which a communication takes place; they pay a great deal of attention to implicit, nonverbal messages. Asian, Arab, and Mediterranean cultures belong to high-context cultures. Low-context cultures place less emphasis on the context of a communication (such as implicit meaning or nonverbal messages). Therefore, in low-context cultures language information is more important. American, German, Swiss, and Scandinavian cultures belong to low-context cultures. 高低语境-PPT-原创全文共19页，当前为第3页。 That is to say... High-context communication --most of a message is conveyed by the context surrounding it, not in explicit words Low-Context communication -- emphasizes directness rather than relying on context 高低语境-PPT-原创全文共19页，当前为第4页。 Countries of HC/LC HC LC China America Japan Germany Korea France African America Scandinavian 高低语境-PPT-原创全文共19页，当前为第5页。 Sino-American Cultural Differences From the Point of HC and LC 高低语境-PPT-原创全文共19页，当前为第6页。 Situation 1: At the Airport... What are they doing? Whats he doing? 高低语境-PPT-原创全文共19页，当前为第7页。 If you are one of the residents of the global village who actually gets on airplanes and flies from country to country, you will notice an interesting phenomenon at the arrival gates of international airports. Usually there is a group of family members or a host waiting to meet the Chinese and other Asians. Often there is no one waiting to meet Westerners like Americans who are arriving. They just collect their baggage and then take a taxi or bus to their destination. 高低语境-PPT-原创全文共19页，当前为第8页。 The close relationship or dependence between Chinese people makes their communication full of