商业模式新生代_v_.ppt

* In order to be able to innovate you must deeply understand your (potential) customers. This means understanding not only them, but also their lives, context and environment. There is a new trend in companies to hire ethnographers and anthropologists. * /photos/clearlyambiguous/107001491/ CC attribution license Scott Robinson * In order to be able to innovate you must deeply understand your (potential) customers. This means understanding not only them, but also their lives, context and environment. There is a new trend in companies to hire ethnographers and anthropologists. * /photos/pingnews/493761196/ Creative Commons – Attribution Share Alike License David Shapinsky * In order to be able to innovate you must deeply understand your (potential) customers. This means understanding not only them, but also their lives, context and environment. There is a new trend in companies to hire ethnographers and anthropologists. * /photos/chefranden/390872656/ CC Attribution License Randen Pederson * In order to be able to innovate you must deeply understand your (potential) customers. This means understanding not only them, but also their lives, context and environment. There is a new trend in companies to hire ethnographers and anthropologists. * In order to be able to innovate you must deeply understand your (potential) customers. This means understanding not only them, but also their lives, context and environment. There is a new trend in companies to hire ethnographers and anthropologists. * /photos/paszczak000/482446241/ Creative Commons – Attribution Share Alike License Kamil Porembiński * /photos/gcarvalho/389234178/ CC Attribution-NoDerivs License Gui Carvalho 定义： 可用于那些通过与外部伙伴系统性合作，来创造和捕捉价值的企业 这种模式可以是“由外到内”，将外部的创意引发到公司内部，也可以是“由内到外”，将企业内部闲置的创意和资产提供给外部伙伴 开放式商业模式 从外部资源获取来的创新需要花费成本，但是通过基于外部已创建的知识和高级研究项目基础上的研发，企业可缩短产品上市前的时间，并提高内部研发的效率 需要将外部实体和内部业务流程和研发团队联系在一起的专门的业务活动 借助外部创新的优势，需要能构建与外部网络连接的特定资源 开放式商业模式——由外到内的式样 来自完全不同行业的外部组织可能会提供有价值的见解、知识、专利，或者对内部开发团队来说现成的产品 拥有强势品