跨文化商务英语交际 第2版 课件 重大 Chapter 2- Brazilian Culture.pptx

跨文化商务英语交际 第2版INTERCULTURAL COMMUNICATION IN BUSINESS CONTEXTContentsUnderstand Brazilian culture.Know how to deal with intercultural conflicts in Brazil.Understand the culture of South America.Learning objectivesbrazilNational FlagMap Introduction 巴西的文化具有多重民族的特性，巴西是一个民族大熔炉，有来自欧洲、非洲、亚洲等其他地区的移民，这使得巴西的人文艺术文化具有鲜明的特点。同时，举国上下对足球的喜爱和及其男女国家队在世界大赛中取得的成绩，巴西有“足球王国”之美誉。本章节介绍了华为技术有限公司巴西项目的员工文化冲突案例，巴西出差工作人员和留学生的见闻。本章节有助于学习者解巴西文化，掌握在巴西工作或旅行过程中如何处理跨文化冲突以及南美其他国家的文化特点。Warm-up1.What does Brazil remind you of?2.Can you name some cultural symbols of Brazil？Case study-1 overtime and mattressHuawei Technologies Co., Ltd. was founded in 1987. Huawei has been operating in Brazil for more than twenty years. The company has a factory in Sao Paulo that produces telecom infrastructure equipment with about 2000 employees. Huawei Brazil’s employee conflicts are particularly prominent, especially the overtime problem. Chinese employees like to put mattresses in the office to rest and work overtime all night, which is not conducive to keeping the office clean and tidy, but also makes Brazilian employees think that Chinese employees are rude and lack of public morality, and can’t distinguish work from life.Besides, for Brazilian employees, moderate overtime is acceptable, but long-term overtime will affect family harmony and physical and mental health.DISCUSSIONWhy can’t Brazilian employees accept Chinese employees putting mattresses in their offices?How should managers solve this cultural conflict?Do you accept work overtime or not? Why?Case study-2 Brazilian timeAntonio and Miguel, international students from Brazil, prepared their Chinese speech contest. Chen was invited to comment on them in the classroom at 8:30 a.m. on Saturday. Chen arrived there at 8:30 a.m., but much surprised to note that there were no one in the classroom. She waited for them for an hour and lost her patience. At about 9:30 a.m., Antonio and Miguel arrived and at a leisurely pace, entered the classroom. Having seen Chen w