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The Future of PPC: Start Now!David Szetela Clix Marketing
3/24/20232Download Free Copy:
3/24/20233Available Now
Today I’ll Cover:Nonsite ConversionsStop Micromanaging Keyword BidsTurbo Campaign EditingHyperTargeting with AdWordsHypertargeting with Facebook, LinkedIn3/24/20234
Coming Soon: Nonweb Conversions3/24/20235
Auto Keyword Bid ManagementGoogle Conversion OptimizerAvailable for every campaign with at least 5 conversions in previous 30 daysWorks on Search and Display Campaigns3/24/20236
Next StepsBe patientMonitor ResultsTweak Target CPA bids if necessary
CaveatAnticipate peaks and valleys, and adjust Target CPA
Turboediting with AdWords EditorFast campaign construction and editingHuge timesaverLots of expert techniques Good starting point for Microsoft campaigns
Segmenting Ad Groups with AdWords Editor3/24/202315
Copy and Paste Ad Group3/24/202316
Change the Name of the Copy3/24/202317
Click on Keywords Tab3/24/202318
Set Up a keyword Filter3/24/202319
Delete Filtered Keywords3/24/202320
Keyword Subset is Left3/24/202321
Add Exact Match Versions of All keywords3/24/202322
Add Exact Match Versions of All keywords3/24/202323
Add Exact Match Versions of All keywords3/24/202324
3/24/202325
3/24/202326
3/24/202327
Instructions for adCenter Export3/24/202328
Hypertargeting with AdWords3/24/202329
Remarketing Resources
Advertiser BenefitsPeople who visit your site see your ads on Google Display Network sites thereafterAds (and even landing pages) can be customized for the visitor behavior (e.g. abandoned shopping cart)
ConceptsAudienceRemarketing Lists
MethodDefine Visitor SubsetCreate the corresponding Remarketing ListPast remarketing code on appropriate pagesCreate an ad group targeting the entire display network
Example Return to Site
Example
Example 2Visited Department
Example 2
Example 3Shopping Cart Abandoned
Example 3
Announced Yesterday: InterestBased Advertising3/24/202340
Social Media PPC Rules600 Million Potential CustomersRelatively low competition Ins
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