互联网广告行业术语及缩写.docx

互联网广告行业术语及缩写 4A American Association of Advertising Agencies 美国广告代理协会ADX AD eXchange 广告交易平台ad group 广告组ADN AD Network 广告网络ad placement 广告放置ad safety 广告安全affiliate 联 盟agreement-based advertising 合约广告AUC Area Under Curve 曲线下面积auction-based advertising 竞价广告audience targeting 受众定向ASN Average Show NumberBoW Bag of Words 词 袋banner ad 橫幅「告 4A American Association of Advertising Agencies 美国广告代理协会 ADX AD eXchange 广告交易平台 ad group 广告组 ADN AD Network 广告网络 ad placement 广告放置 ad safety 广告安全 affiliate 联 盟 agreement-based advertising 合约广告 AUC Area Under Curve 曲线下面积 auction-based advertising 竞价广告 audience targe