毕业论文-分众化背景下的新媒体视频运营——以国内几大视频网站为例.docxVIP

分众化背景下的新媒体视频运营 ——以国内几大视频网站为例 摘 要 随着生活水平的日益提高，人们对于物质文化等方面的需求也不断呈现出多样化分众化的特点。因而各种媒体一时间也掀起了分众化浪潮，报纸分众化、广播分众化、电视分众化。随着新媒体的发展壮大，网络和手机逐渐在人们的生活中扮演着越来越重要的角色。网络视频作为新媒体传播的重要组成部分，在受众分众化的时代背景下，也面临着更大的机遇和挑战，目前视频网站百花齐放百家争鸣，在相同的环境和竞争压力下，各大视频网站也都在积极寻找着应对策略，不断调整运营方式以适应受众的分众化需求。因此本文分别比较几大网站在视频采集渠道、视频整理与发布、热点视频推荐及周边服务等方面的运营变革，提炼出在受众分众化的浪潮下新媒体视频的运营方式和应对措施，从而使网络视频运营继续改进，同时使在分众化趋势面前动作相对落后的传统媒体借鉴相关经验，以便跟紧分众化传播的时代浪潮。 关键词：分众化;新媒体;视频网站;运营方式  ABSTRACT With the rising standard of living, people for material and cultural aspects of the demand is also constantly shows diverse characteristics of demassify. So all kinds of media time has also set off a wave of public broadcasting, newspapers focus, focus, focus on tv. With the rapid development of new media and Internet and mobile phone, gradually in peoples life plays an increasingly important role. Network video is an important part of the new media, the audience minute audience under the background of the times, is also faced with more opportunities and challenges, the video site All flowers bloom together. contention of a hundred schools of thought, in the same environment and under the pressure of competition, each big video websites are in active seek the coping strategies, constantly adjust the mode of operation in order to adapt to the focus of the demands of audience. This paper compares several sites in the video collection, video collation and publishing, hot video recommendation and peripheral service aspects of operation change, refine the operation way and measures focus on the audience under the wave of new media videos, so that the network video business continued to improve, and make the relevant experience in facing the trend of demassify action is relatively backward of traditional media, in order to closely follow the trend of demassify communication. Keywords: Focus New media Video website Mode of operation  目 录 TOC \o 1-3 \h \z \u 绪论 1 一、 分众化的相关含义 1 (一) 分众化与大众化的异同 1 (二) 分众化营销 2 (三) 分众化浪潮下的机遇与压力 2 二、 受