毕业论文-多元化阅读趋势下平面媒体移动客户端的发展方向.docxVIP

PAGE 1 多元化阅读趋势下平面媒体移动客户端的发展方向 摘 要 从三千多年前的的甲骨文，到秦汉竹简绢帛；从发明了造纸术，到宋代出现了活字印刷术；从出现照相排版技术，到现在我们身边种种信息的数字载体的风行，阅读的载体正发生着翻天覆地的巨变，阅读无论从内容上还是形态上都向着多元化方向发展。Kindle的热卖、平板电脑的畅销、电子书软件的成熟完善，甚至微博微信带来了大量信息流，人们不再只阅读书本、杂志、报刊，也不仅仅只是通过纸媒阅读，而是越来越习惯于打开手边的电子阅读设备查找所需资料，阅读实时资讯，同时还可以享受新媒体阅读可同时提供的听觉、视觉等交互体验。不知不觉中，阅读的定义已经发生了转变，阅读的概念被远远得扩大了，它早已超出曾经的阅读报纸书刊，还包括了手机与平板里的电子书、微博与微信的碎片式信息、APP带来的交互式阅读，甚至还有新闻软件推送的简短资讯……互联网和数字编辑技术带来的多种形式的新媒体阅读，正在我们的日常生活中占有越来越大的比重，普通受众们的阅读习惯已经随着媒体与技术的发展而偏移到了倾向于新媒体的多元化阅读，由此，平面媒体的移动终端也亟须进行功能上的转型，改变思维方式，调整发展方向。 数字阅读作为一个宽泛的概念，包括了以各种多媒体为载体的新形势下的阅读模式，完善发展阅读的移动客户端是技术进步时代发展的产物，一方面目的在于满足用户的阅读习惯，另一方面在于重塑用户的阅读习惯。而本文在于基于当代多元化阅读趋势下数字阅读的情况探讨平面媒体的移动客户端的发展方向，并寻求传统纸媒与数字媒体的平衡关系，更大程度地吸引更广范围的阅读群体。 关键词：平面媒体 移动客户端 数字阅读 ABSTRACT From oracle in three thousand years ago, to the bamboo slips and silks in Qin and Han dynasties ; from the invention of the papermaking to printing in song dynasty; from phototypesetting technology to the prevalent digital devices carrying various information, the carriers of reading were changing towards diversification greatly. The popularity of Kindle, tablets, the development of e-book software, and even communication applications, such as Weibo and micro letter, has brought a lot of information. People are no longer just reading books, magazines, newspapers, but tend to use open electronic reading devices to find the required information and breaking news. Besides, people can also enjoy the new media reading which provides auditory and visual interactive experience. Imperceptibly, the definition of reading is far to expand. It is not only about the newspapers and books, but also includes mobile phones, e-books, communication platforms full of fragmentary information, interactive reading APP, even short news pushed by website... New media reading promoted by internet and digital editing techniques never fails to influence our life and becomes even more significant. General audiences have got used to the new media reading with the development of media a