基于多Agent的企业社会化营销信息传播建模与仿真研究.pdfVIP

Abstract With the rise of social media and changes in peoples life concepts, social marketing has become an important marketing method for enterprises. In the process of enterprises social marketing, there is an process from unknown to known and then the users dissemination of information, which reflects the process from user contact to acceptance of the enterprise. Studying the dynamic information dissemination and evolution process and grasping the law of communication in t