电商企业盈利模式分析——以唯品会为例.pdfVIP

摘要 随着 “互联网+ ”的快速增长，越来越多的商家找到发展契机， 逐渐与互联网融合，另一方面，越来越多人接受这种方便的购物模式， 人们的日常生活也逐渐离不开网购。B2C 作为电子商务的其中一种方 式已经逐渐成为网购市场发展的主要推动力。在市场竞争如此之大的 环境下，电子商务企业必须评估当前自身盈利模式的优劣，对其进行 改进以适应市场环境的变化从而摆脱难以盈利的局面，才能推动自身 企业更加长久地发展。 成立于 2008 年的唯品会，不到 5 年的时间就在美国上市，股价 也出现明显上升趋势。“天天有 3 折”的特殊商业模式，保证了唯品 会的快速发展和壮大。随着我国 B2C 电子商务的快速发展，许多知名 电子商务企业逐渐在该网购大潮中站稳了脚跟。然而，机遇与压力并 存，机会与风险并在。唯品会是如何在这样一个讯息万变而风险机会 并存的环境中成为佼佼者。本文从这一角度出发，探讨了我国 B2C 电 子商务企业如何成功实现盈利，并运用科学的方法进行财务评价，以 对 B2C 电子商务行业的持续健康发展进一步作出贡献。 关键词：互联网+ 电子商务 盈利模式 唯品会 Abstract With the rapid growth of Internet +, more and more businesses find development opportunities and gradually integrate with the Internet. On the other hand, more and more people accept this convenient shopping mode, and Peoples Daily life is gradually inseparable from online shopping. As one of the ways of e-commerce, B2C has gradually become the main driving force for the development of online shopping market. In such a competitive market environment, e-commerce enterprises must evaluate the advantages and disadvantages of their current profit model and improve it to adapt to the changes in the market environment so as to get rid of the situation of difficult to make profits, so as to promote the long-term development of their enterprises. Vipshop, founded in 2008, has gone public in the us in less than five years and its share price has risen sharply. 30% Every day special business model, to ensure the rapid development and growth of Vipshop. With the rapid development of B2C e-commerce in China, many well-known e-commerce enterprises have gradually gained a firm foothold in the online shopping tide. However, oppo