移动支付对广州工商学院学生消费行为的影响.pdfVIP

移动支付对广州工商学院学生消费行为的影响 内 容 摘 要 随着移动互联网、移动通信和智能计算机等信息技术不断快速发展以及我 使用移动智能手机的人数增加,金融移动 ic 卡技术开始在金融服务业崭露头角, 并加速移动电子支付的发展成为电子商务支付产业发展的新方向,5g 卡技术的 成熟与广泛推广为推动我国金融移动电子支付服务产业的持续发展进步创造了 良好的基础条件。 随着我国移动支付技术的进一步快速发展,就目前情况看来,使用我国移动 网络支付的消费人群主要群体是中国年轻人,而我国高校学生则作为是最主要的 消费群体,对当今社会的商品消费市场变化反映较为敏锐,在移动互联网经济时 代,研究表明移动网络支付对我国高校学生群体消费行为的直接影响仍然具有重 要的现实意义,因此本文的课题研究选择了广州工商学院的学生消费作为主要课 题调查研究对象。 关键词：移动支付；广州工商学院；消费行为 I The influence of mobile payment on the consumption behavior of students Guangzhou College of Technology and Business Abstract With the rapid development of information technology such as mobile Internet, mobile communication and smart computer, and the increase of the number of people using mobile smart phones in China, financial mobile IC card technology began to emerge in the financial service industry, and accelerating the development of mobile electronic payment has become a new direction of the development of e-commerce payment industry, The maturity and extensive promotion of 5g card technology has created a good foundation for promoting the sustainable development and progress of Chinas financial mobile electronic payment service industry. With the further and rapid development of Chinas mobile payment technology, as far as the current situation is concerned, the main consumer group of Chinas mobile network payment is the young people in China, while the college students in China, as the most important consumer group, are more sensitive to the changes of the commodity consumption market in todays society. In the era of mobile Internet economy, The research shows that the direct impact of mobile net