莫利亚提《广告学：原理与实务（第11版）》moriarty_adv11e_11.pptxVIP

Advertising IMC: Principles PracticeEleventh EditionChapter 11Visual CommunicationCopyright ? 2019, 2015, 2012 Pearson Education, Inc. All Rights Reserved. Part 3Principle: Great Creative Communicates a Truth about a Brand Key ObjectivesDefine the role of visual communication.Explain the basics of design.Name the essentials of production for print media.Identify the essentials of video production.Describe basic web design considerations. Chapter Opener: Fearless Girl Stands up to the Bull“Fearless Girl” is all about delivering a powerful message about gender equality.Commissioned by State S