莫利亚提《广告学:原理与实务(第11版)》moriarty_adv11e_13.pptxVIP

  • 6
  • 0
  • 约2.41万字
  • 约 87页
  • 2023-04-07 发布于浙江
  • 举报

莫利亚提《广告学:原理与实务(第11版)》moriarty_adv11e_13.pptx

Advertising IMC: Principles PracticeEleventh EditionChapter 13Paid MediaCopyright ? 2019, 2015, 2012 Pearson Education, Inc. All Rights Reserved. Part 4 Principle: Media in a World of Change Key ObjectivesDescribe how marketers make effective decisions about advertising in published media, such as newspapers and magazines.Explain the factors media planners consider when making place-based (out-of-home) media advertising decisions.Explain how online advertising works. Chapter Opener: Aflac Soars across Media PlatformsThe Aflac Duck campaign has been enormously successful, with brand awareness

您可能关注的文档

文档评论(0)

1亿VIP精品文档

相关文档