莫利亚提《广告学：原理与实务（英文版·第11版）》moriarty_adv11e_03.pptxVIP

Advertising IMC: Principles PracticeEleventh EditionChapter 3Public RelationsCopyright ? 2019, 2015, 2012 Pearson Education, Inc. All Rights Reserved. Part 1Principle: All Communications One Voice Key ObjectivesExplain what public relations is.Describe how public relations works.List common public relations tools and their functions.Name and discuss what is trending in public relations. Chapter Opener: Public Relations Transforms a BrandProcter Gamble faced a formidable challenge in its competition to reach a new generation of girls with its feminine care product Always. The company recogn