【方案】2023商业地产兔年新春美陈（遇兔呈祥主题）包装设计方案.doc

CREATIVE SOURCE 创意来源：《清明上河图》 《清明上河图》记录了北宋时期汴京人民的生活面貌，满卷人间烟火气，直抵人心。我们基于《清明上河图》，结合春节的生肖形象-兔子，塑造出新时代的生活画卷和喜气满满的春节气氛。. The Qingming Shanghetu records the life of people in Bianjing during the Northern Song Dynasty, which is full of human smoke and fire, and is straight to the heart. Based on Qing-ming Shanghe Tu, we combined with the Chinese zodiac image of Chinese New Year, rabbit, to create a new era of life and a joyful atmosphere of Chinese New Year. 图片来源于网络，仅作内部交流使用 HOW WE LIVE 人间烟火气 鱼盐满市井，布帛如云烟 a picture of life in the past 古老繁华与现代商业相映中国文化与前沿设计交融 瑞兔兆丰年/福兔报新喜 瑞兔迎喜 万事胜意 THE RABBIT WELCOMES YOU AND ALL THINGS ARE WELL 新年到了！有人放着鞭炮，有人贴着窗花春联，有人吃着团圆饭，家家灯火通明！同时，人们也在期待着今年的主角：瑞兔。新年钟声敲响之际，他会将带来的满满祥瑞，伴着这人间烟火，播撒到千家万户~ THE RABBIT BRINGS GOOD LUCK Its the New Year! Some people are setting off firecrackers, some people are putting up window decor-ations, some people are eating reunion dinners, and every house is lit up! At the same time, people are also looking forward to this years protagonist - the rabbit! When the New Year bell rings, he will bri-ng a lot of good luck, along with the fireworks, spread to thousands of households~ 00.1/形象设计 春 兔 祥 TIE 贴 吉 CHUN LIAN 灯 花气 兔 赏 DENGHUASHANG 福 庙 兔 神 GUANG 逛 财 MIAO HUI 竹 炮邪 兔 放 ZHUPAOFANG 驱 00.1/形象设计 平面设计 GRAPHIC DESIGN 春 贴  春间 新民 WU SHI ZI  CHINESE FOR  当美好祝福的话语被写于红纸，当火红的春联被贴在各家的门前，带着人们迎祥纳福的美好愿望，新的一年便红红火火地开始了 ~ SPRING FESTIVAL COUPLETS When the words of good wishes are written on red paper, when the fiery red Spring Festival couplets are pasted on the front door of each house, with peoples good wishes to welcome the good fortune, the new year will start red-hot ~ 想要在新的一年增光添彩，祈求平安，怎么能少得了花灯呢！用染色纸缀以各色华丽细条的花灯，造型独特，鲜艳夺目，也照亮了来年的美好生活 ~ ENJOY THE LANTERNS To add color to the new year and pray for peace, how can we n-ot have lanterns! With dyed paper decorated with various color s beautiful stripes of lanterns, unique shape, bright and eye-catching, but also to light up the coming years good life~  CHINESE FOR 春间 花 新民 赏  SHANG HUA DENG