王琼《跨境电商实用英语（第2版）》Unit 1-Chapter 1.pptxVIP

Concept and Characteristics of Cross - border E-commerce跨境电商实用英语 Chapter 1Unit 1 Overview of Cross-border E-commerce跨境电商系列教材 Acquire basic knowledge about the definition and characteristics of Cross -border E-commerce1Know the difference between traditional foreign trade and Cross-border E-commerce2Understand the process of import and export of Cross-border E-commerce3Learn words and expressions concerning talking about above issues4Unit GoalsAfter studying this chapter, you are expected to： PART ONEWarming-up PART 1Warming-upWork in group. Look at what the following people say or do and express your own opinions with your group members. Try to relate to your personal experience. A. In 2013, the combined cross-border mobile shopping markets of the USA, the UK, Germany, Australia, China and Brazil was already worth $36.4 billion, accounting for more than a third of all cross-border online shopping in these markets. PART 1Warming-upB. If you make customers unhappy in the physical world, they might each tell six friends. If you make customers unhappy on the Internet, they can each tell 6,000. PART TWOPassage Reading PART 2Passage Reading Cross-border E-commerce refers to the international business activity that transaction subjects in different countries electronize the traditional trade in terms of exhibition, negotiation and transaction through the means of e-commerce, and deliver products through cross-border logistics or international warehousing services to complete the transaction. In terms of business model, Cross-border E-commerce can be divided into cross-border retailer-commerce (B2C and C2C) and cross-border B2B e-commerce. Cross-border B2B e-commerce not only includes online transactions through cross-border trading platform, but also includes the off-line transaction resulting from on-line activities. In terms of customs area, Cross-border E-commerce can be divided into export Cross-border E-commerce and import Cross-border E-commerce.Concept a