王琼《跨境电商实务英语(第3版·数字教材版)》Chapter 4-Customer Service of Cross-border E-commerce.pptxVIP

王琼《跨境电商实务英语(第3版·数字教材版)》Chapter 4-Customer Service of Cross-border E-commerce.pptx

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Chapter 4跨境电商实用英语Chapter 4Customer Service of Cross-border E-commerce 03Mini-Project02Passage Reading01Warming-up目录CONTENST After studying this chapter, you are expected to:Acquire basic knowledge about customer service of Cross-border E-commerceKnow the importance of pre-sale services, on-sale services and after- sales services of Cross-border E-commerceKnow the professional abilities and skills required for the customer service staff of Cross-border E-commerceLearn words and expressions concerning talking about above issuesCultivate the professional spirit of customer service positionsLearning Goals Chapter 4PART ONE /Warming-up01 TaskWork in groups. Look at what the following people say or do and express your own opinions with your group members. Try to relate to your personal experience. Lucy has decided not to buy products again from the online shop which she used to visit often. Because when she asked some questions about the products she intended to buy, she would wait for more than two days to receive a reply. That makes her feel bad.One of my friends who runs an online ship once said, “The cost of developing a new customer is five times as much as that of retaining an old one.”AB Chapter 4PART TWO /Passage Reading02 Customer Service of Cross-border E-commerce PlatformsCustomer service is the support you offer your customers both before and after they buy your product that helps them have an easy and enjoyable experience with you. It’s more than just providing answers; it’s an important part of the promise your brand makes to its customers. And it’scritical to the success of your business. It is a position in the Cross- border E-commerce enterprise, where one can reach the most customers.The quality of customer service directly influences whether the consumers will buy or not.The customer service of the Cross-border E-commerce involves: Pre-sale customer servicePre-sale customer service is sales-oriented and provided for the buyers who make inquiries about p

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