你不可不知道的个行销入门概念.pptxVIP

你不可不知道的13个行销入门概念The 13 Basic Marketing Concepts that you should knowPrepared by: Jean LinPrepared Date: March 1999 行销的定义Definition of Marketing教科书上的定义: “ 行销是一种兼具社会性和管理性的过程 :在其中，个和团体藉由创造和交换产品 / 劳务，而获得需要及欲望的满足 〞 Marketing is a social and managerial process by which individuals and groups obtain what they need and want, through creating and exchanging product and values with others. ~ Philips Kotler ~ 行销发生的过程How Marketing emerges行销发生的过程：需要和欲望Need Want市场的形成Market产品Product使用价值感，满足Usagevalue,satisfaction交换,交易,关系Exchange,transactionrelationship行销活动和行销者的产生Marketing Market