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2023年全国硕士研究生招生考试英语(二)试题
Section I Use of English
Directions: Razd the 仞lowing text. Choose the best word(s)for each numbered blank cmd mark A,8,C or D cm the ANSWER SHEET.( 10 Doims)
Heres a common scenario that any number of entrepreneurs face today :youre the CEO of a small business,and though youre making a nice 1 ,you need to find a way to take it to the next level. What you need to do is2 growth by establishing a growth team. A growth team is made up of members from different departments within your company, and it harnesses the power of collaboration to fbcus_3 on finding ways to grow.
Lets look at a real-world 4.Prior to forming a growth team,the software company BitTorrent had 50 employees working in the 5 departments of engineering, marketing and product development. This brought them good results until 2012,when their growth plateaued.The_6 was that too many customers were using the basic, free version of their product. AndJ7 improvements to the premium,paid version, few people were making the upgrade.
Things changed,8,when an innovative project-marketing manager came aboard,9 a growth team and sparked the kind of 10 perspective they needed. By looking at engineering issues from a marketing point of viewjt became clear that the 11 of upgrades wasnt due to a quality issue. Most customers were simply unaware of the premium version and what it offered.
Armed with this 12,the marketing and engineering teams joined forces to raise awareness by prominently 13 the premium version to users of the free version 14,upgrades skyrocketed,and revenue increased by 92 percent.
But in order for your growth team to succeed, it needs to have a strong leader. It needs someone who can 15 the interdisciplinary team and keep them on course for improvement. This leader will 16 the target area, set clear goals and establish a time frame fbr the 17 of these goals.
The growth leader is also 1 8 fbr keeping the team focused on moving forward and steering them clear of distractions. 1
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