苹果公司历史.pptxVIP

苹果公司历史第1页/共16页 Why “Apple”?Steve Jobs, Steve Wozniak, and Mike Markkula formed Apple Computer on April 1, 1976, after taking out a $250,000 loan.At the time, the company to beat was Atarti, and “Apple” came before them alphabetically, and also therefore in the phone book.第2页/共16页 Jobs and WozFirst met in 1971; Jobs was 16, Wozniak was 21Steve Wozniak built a computer to run on the 6502 chip from MOS technology, but Jobs had the idea to sell it第3页/共16页 Apple IFirst demonstrated in April 1976Used a TV as a displayMany machines had no displayCassette interfaceUsed fewer parts than anything in its classApple Computer’s first logo, designed by Ronald Wayne, shows Isaac Newton underneath an apple tree.第4页/共16页 Apple IIFirst introduced in 1977Recognized by many as being the first “computer”Production ended in 1993; Apple had sold over two million unitsUnlike Apple I, this version included graphics第5页/共16页 1984: Macintosh第6页/共16页 Introduced on January 24, 1984, the Macintosh was the world’s first truly personal computer, with a user-friendly Graphical User Interface (GUI).Introduced desktop publishing with Adobe PageMakerMacintosh’s first icons were created by graphic designer Susan Kare.Created an entire Mac Family:MacPlus (1986)Mac SE and Mac II (1987)Mac Classic and Mac LC (1990)Macintosh Portable (1989)PowerBook (1991)第7页/共16页 AIM AllianceIn 1991, Apple Computer, IBM, and Motorola joined to create the PowerPC processorsApple IBM created two side projects called Taligent and Kaleida Labs.第8页/共16页 Started Power Macintosh line in 1994 using PReP (PowerPC Reference Platform)Produced the first hand-held PDA, the Newton, in 1993Did not take off for Apple, but was the forerunner for PalmPilot and Palm PCAIM Alliance第9页/共16页 Power StruggleJobs was fired in 1985 by the board of directors, but after three unsuccessful CEOs throughout the early-mid 90s, was brought back in 1997 and assumed the position of interim CEO.第10页/共16页 iMac is BornJobs first recreated desktop, combining t