乔普拉《供应链管理(第7版)》每章讨论题及答案CH10.pdfVIP

CHAPTER TEN Discussion Questions 1. What is the bullwhip effect and how does it relate to lack of coordination in a supply chain? The bullwhip effect refers to the increase in fluctuation of orders along the length of the supply chain as orders move from retailers to wholesalers to manufacturers to suppliers. The bullwhip effect relates directly to the lack of coordination (demand information flows) within the supply chain. Each supply chain member has a different idea of what demand is, and the demand estimates are grossly