电子商务ElectronicCommerce课程介绍introduction.docVIP

PAGE PAGE 5 电子商务ElectronicCommerce课程介绍introduction Course number ： Course name：Electronic Commerce Credit:3 Period：48 Major：International trade Suggested study term：7 Curriculum institute ：business school Course manager：Liucheng Prerequisite course：Management;Western Economics;Marketing;Computer technology foundation Evaluation method and standard of evaluation：exam grade，70%；Regular grade，30% Text book and reference books： 1．Text books：Yang Jianzheng,Electronic commerce-a perspective from China,lixin accounting publishing house ，2017.1。 2．reference books：Gary P Schneider,E-business,China m