商务英语写作全套教学课件.pptx

Unit 1 An Overview of Business Letter Writing ;Functions Essential Qualities of Business Writing ;Effective Business Writing Criteria ;Courtesy vs. Discourtesy;Compare the following:;Compare the following:;Positives vs Negatives ; We/I attitude You attitude;Correctness;Conventional vs Business Jargon;Complicated/general vs Simple/concrete;The following paragraph contains too many words for the message:;The same message is conveyed in this single, short sentence:;Clarity;Compare the followings:;Concreteness;Examples;Completeness;Think about it!;Necessary information;Revise the following;Structural Parts and Styles of Business Letters ;1. Structural Parts of Business Letters;1.1. Heading (信头) ;1.2. Date ;1.2. Date ;1.3. The Inside Address (封内地址) ;1.3. The Inside Address (封内地址) ;1.3. The Inside Address (封内地址) ;1.4. The Salutation ;1.5. The Body ;1.6. The Closing ;1.7. Signature ;1.8. Notations (记号, 注释);1.8.2. The Attention Line1.8.3. The Subject Line1.8.4. Identification Initials1.8.5. Enclosure1.8.6. Carbon Copy1.8.7. “Per Pro” Signature1.8.8. Postscript (附言);2. Formats or Styles of Business Letters ;Exercise ;Exercise ; Application Letters;Unit Three  Application Letters ;Application Letters;General Introduction;What is an application letter?;Characteristics of an application letter;The Layout of the Application Letter;;;;Procedures of Writing An Application Letter;to write the heading;to add the date;to write the inside name and address;to present the salutation ;to compose the body ;;to write the complimentary close ;to add the signature ;to enclose the attachment ;Sample Reading;;Sample 1;;;;;Sample 2;;;;Excellent communication skills There are two kinds of communication at which I excel verbal communication and communication as a management tool. Examples in each area are: I have written numerous strategic business plans that have led to successful sales penetration in some seemingly imposs