DB3701_T 23-2021 制造业品牌价值测算指标体系.docxVIP

ICS?03.120.01 CCS?A?00 3701 济 南 市 地 方 标 准 DB3701/T23—2021 制造业品牌价值测算指标体系 Measurement?index?of?brands?value?in?manufacturing?industry 2021-06-10?发布 2021-07-01?实施 济南市市场监督管理局 发?布 DB3701/T23—2021 目 次 前言? .................................................................................? II 1? 范围? ................................................................................? 1 2? 规范性引用文件? ......................................................................? 1 3? 术语和定义? ..........................................................................? 1 4? 设计原则? ............................................................................? 1 5? 指标内容? ............................................................................? 1 5.1? 概述? ............................................................................ ? 1 5.2? 财务? ............................................................................ ? 1 5.3? 质量? ............................................................................ ? 2 5.4? 技术创新? ........................................................................ ? 2 5.5? 服务及客户关系? .................................................................. ? 2 5.6? 品牌建设? ........................................................................ ? 2 5.7? 市场? ............................................................................ ? 2 5.8? 法律权益? ........................................................................ ? 2 5.9? 社会责任? ........................................................................ ? 2 6? 测算方法? ............................................................................? 2 6.1? 总则? ............................................................................ ? 2 6.2? 品牌价值? ........................................................................ ? 2 6.3? 品牌现金流的确定? ................................................................ ? 3 6.4? 品牌价值折现率的确定? ..