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目录
一、调查概要 ·······················································1
二、调查对象 ·······················································1精品文档放心下载
三、调查结果分析 ···················································1感谢阅读
1、游客性别及年龄分析··············································1精品文档放心下载
2、游客职业分析····················································2感谢阅读
3、游客收入分析····················································3精品文档放心下载
4、游客客源空间的分析··············································3精品文档放心下载
四、调查数据总结···················································4感谢阅读
1、园内消费额度小··················································4谢谢阅读
2、季节性强，停留时间短············································4谢谢阅读
3、以跟团旅游为主，独立成团或散客化旅游趋势弱······················4谢谢阅读
4、市民重游率高、外地游客重游率低··································5谢谢阅读
5、院内设施较为完善，分布合理······································5谢谢阅读
6、门票定位较高、超出外地消费者预期································5精品文档放心下载
7、差异性明显的客源市场············································5精品文档放心下载
五、市场描述 ·······················································5谢谢阅读
1、背景····························································5精品文档放心下载
2、市场机会························································6谢谢阅读
六、市场细分 ·······················································7感谢阅读
1、地理因素························································7精品文档放心下
载
2、心理因素························································7感谢阅读
3、人口因素························································8精品文档放心下
载
4、购买行为因素····················································8精品文档放心下载
七、市场分析与定位 ·················································9精品文档放心下载
（一）目标市场分析与定位··········································9谢谢阅读
（二）市场差异性分析与定位 ·······································10感谢阅读
（三）消费者角度分析与定位 ·······································11感谢阅读
^`
一、调查概要
通过对桂林本地居民、在校大学生、外来游客进行问卷调查，了感谢阅读
解到七星公园在综合型旅游方面的市场需求。通过对桂林市现有的各
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