尼日利亚最有价值和最强大品牌25强的2023年度报告（英）-2023.6-33页.docVIP

Nigeria 25 2023 The annual report on the most valuable and strongest Nigerian brands June 2023 Contents. About Brand Finance 3 7 Foreword David Haigh, Chairman CEO, Brand Finance Executive Summary Ranking Analysis Brand Value Ranking Brand Spotlights 8 9 16 17 Rite Foods 18 Interview with Seleem Adegunwa, Managing Director, Rite Foods Methodology Our Services 21 28 ? 2023 All rights reserved. Brand Finance Plc. Brand Finance Nigeria 25 2023 /nigeria 2 About Brand Finance. Brand Finance is the worlds leading brand valuation consultancy. We bridge the gap between marketing and finance Brand Finance was set up in 1996 with the aim of bridging the gap between marketing and ?nance. For more than 25 years, we have helped companies and organisations of all types to connect their brands to the bottom line. We quantify the financial value of brands We put thousands of the world’s biggest brands to the test every year. Ranking brands across all sectors and countries, we publish over 100 reports annually. We offer a unique combination of expertise Our teams have experience across a wide range of disciplines from marketing and market research, to brand strategy and visual identity, to tax and accounting. We pride ourselves on technical credibility Brand Finance is a chartered accountancy ?rm regulated by the Institute of Chartered Accountants in England and Wales, and the ?rst brand valuation consultancy to join the International Valuation Standards Council. Our experts helped craft the internationally recognised standards on Brand Valuation – ISO 10668 and Brand Evaluation – ISO 20671. Our methodology has been certi?ed by global independent auditors – Austrian Standards – as compliant with both, and received the of?cial approval of the Marketing Accountability Standards Board. Get in Touch. For business enquiries, please contact: Richard Haigh Managing Director /company/brand-?nance rd.haigh@brand? /brand?nance /brand?nance /brand?nance For media enquiries, please cont