时装展示与陈列设计 (36).pdfVIP

视觉营销陈列数据2 Exhibition Data of Visual Marketing 第二节陈列绩效分析、提升与诊断 Section Two Performance Analysis, Improvement and Diagnosis 进店率 Customer Attendance Rate • 1、店铺灯光氛围的规划 2 、明确出入口及店铺动线 • Planning Ambient Lighting of the store Determination of Entrance and Routeing of the Store • 3 、明确目标顾客群 4 、有吸引力的橱窗规划 5 、货架的整体规划 3 Clarify Target Customer Group 4 Attractive Window Design 5 Overall Planning of Shelves • 6 、主题区域规划 7 、整齐整洁的店铺形象 6. Theme Area Design 7. Neat and Tidy S