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9 Reflexive
Museology
lost and found
Shelley Ruth Butler
In theory
Critical, reflexive museology appeared as a theoretical project in the late 1980s as
scholars based in North America, Europe, and Australia published articles, books,
and edited volumes critiquing Western museums and their role in civic society.
Foundational volumes include Museums, the Public and Anthropology (Ames 1986),
The New Museology (Vergo 1989), and Exhibiting Cultures: The Poetics and Politics of
Museum Display (Karp and Lavine 1991). Essays were the building blocks of critical
museology, and contributors researched and taught in a variety of disciplines and
departments, from anthropology, history, and cultural studies to literature, perfor-
mance studies, and art history. The social sciences, the humanities, and fine arts
were all implicated. Some scholars, such as Michael Ames, Ivan Karp, Anthony
Shelton, and Susan Vogel, combined museum administration and curatorial expe-
rience with critical scholarship. From the start, there was a productive tension
between critical museum studies and the possibility of translating it into curatorial
practice.
This chapter explores the contemporary status of critical, reflexive museology
in theory and practice. My starting point is to describe a landmark case of a flawed
reflexive exhibition, Into the Heart of Africa, which showed at the Royal Ontario
Museum (ROM) in Toronto, Canada, in 1989–1990. I describe the exhibit’s contro-
versial use of irony and its canonization in the museum literature, and ask what
has happened to reflexive museology over the last two decades. In my chapter title,
I refer to reflexive museology as being lost and found. It is lost, I argue, in the sense
that the specific notion of postmodern reflexive museology has receded from con-
temporary museological debates. Yet, reflexivity is also found, implicit in exhibi-
t
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