英语阅读2010 2020 2011 1 text成功粗略指南曾经一分钱一分货.pdfVIP

2011-1 Text 3 1- The rough guide to marketing success used to be that you got what you paid for. No longer. While traditional “paid” media - such as evision commercials and print advertisements - still y a major role, companies today can exploit many alternative forms of media. Consumers passionate about a product may create “earned” media by willingly promoting it to friends, and a may leverage “owned” media by sending alerts about products and sales to customers with its Web site. The way consumers now approach the process of making purchase