广告英语中言语行为理论的研究的中期报告.docxVIP

广告英语中言语行为理论的研究的中期报告 Midterm Report on the Study of Speech Act Theory in Advertising English Introduction Speech act theory, initially proposed by John Austin and later developed by J.L. Austin and Searle, is a critical tool for understanding how language is used to perform actions beyond simply conveying information. In the field of advertising English, speech act theory is an essential concept that helps to analyze how advertising language not only conveys messages but also performs actions that persuade, influence, and manipulate consumers. This midterm report provides an overview of the stu