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长风破浪会有时,直挂云帆济沧海。 住在富人区的她
2023年考研考博-考博英语-中国艺术研究院历年高频考题黑钻摘选版附带答案
第1卷
一.综合题(共12题)
1.单选题
After a 37-year advertising career at Young Rubicam, Peter A. Georgescu is finding time to promote a few causes that areas dear to him.
Mr. Georgescu, 66, who once managed well-known campaigns like the “Softer Side of Sears,” retired as chairman and chief executive of Young Rubicam in 2000, but he says he is now in “the most wonderful chapter of my life.”
It is an apt metaphor because his book, The Source of Success (Jossey-Bass, $27.95) is being published this month. The book aims to explain what Mr. Georgescu views as the two major challenges facing America: economic competition from the emerging economies of China and India and a need to foster more creativity within American companies.
“The only way this nation can compete with those that produce high-quality products at a lower price is by generating ideas that build a special relationship with consumers,” he said. “Everyone has buildings and technology; those are commodities. The only leverage able asset in the future will be creativity.”
Any profit from his book will go to a charity called Better Chance, which finds bright children in some of the nations poorest neighborhoods and helps them to attend outstanding high schools, including private prep schools like the Phillips Exeter Academy in New Hampshire.
Mr. Georgescu, an Exeter alumnus, received a bachelors degree in political science from Princeton and an M.B.A. from Stanford before starting at Young Rubicam in 1963.
He said he counted himself lucky to have gained admission to Exeter in 1954, when he arrived in the United States at the age of 15 from his native Romania after spending seven years in a Communist labor camp.
“I had been cleaning sewers, and I spoke little English, but someone gave me a chance,” he sa
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