雾霾天气对国内游客旅游意愿与行为影响研究-以西安为例.pdfVIP

人文地理 2019年第6期总第170期 文章编号:1003-2398(2019)06-0136-10 DOI:10.13959/j.issn. 1003-2398.2019.06.016 雾霾天气对国内游客旅游意愿与行为影响研究 ——以西安为例 杨军辉，赵永宏 （西安外国语大学旅游学院 ·人文地理研究所，西安710128 ） RRESESEARCHEARCH ONON THETHE HAZESHAZES INFLUENCEINFLUENCE TOTO THETHE DOMESTICDOMESTIC TOURISTSTOURISTS INTENTIONINTENTION ANDAND BEHAVIOR:BEHAVIOR: AA CASECASE STUDYSTUDY OFOF XIANXIAN YANG Jun-hui, ZHAO Yong-hong (SchoolofTourism,XianInternationalStudiesUniversity,Xian710128,China) AbstraAbstract:ct: Under the background of the hazes frequently affecting to tourism, this study takes Xian as a case, uses statistical analysis and chi-square test method, and analyses the characteristic, influence factors and for- mation mechanism of domestic tourists intention and behavior towards the haze from the three stages of tourism process. The conclusions are as follows: first, in the current stage of tourism development, owing to the less tourism opportunities and high travel costs, the domestic tourist generally pays less attention to the haze influence in tourism city, and there is a big deviation between tourists intention to travel and their actu- al behavior in different stages of tourism. Second, the tourists response to the haze has a systematic charac- teristic in tourism process, and the characteristics of tourists intention and behavior have a strong internal correlation. These relationships are showed that the tourists attention rate in the pre-tour significantly affects the tourists awareness rate, satisfaction and the future travel behavior, while the tourists haze experience in this travel reduced the tourists satisfaction, it also i