考研英语二08-12年翻译真题 .pdfVIP

2008 年1 月MBA 考试英语真题试卷 The term business model first came into widespread use with the invention of personal computer and the spreadsheet(空白表格程序). Before the spreadsheet, business planning usually meant producing a single forecast. At best, you did a little sensitivity analysis around the projection. The spreadsheet ushered in a much more analytic approach to planning because every major line item could be pulled apart, it components and subcomponents analyzed and tested. You could ask what-if questions about the critical assumptions on which your business depended-for example, what if customers are more price-sensitive than we thought? And with a few keystrokes, you could see how many changes would play out on every aspect of the whole. In other words, you could model the behavior of business. Before the computer changed the nature of business planning, most successful business models were created more by accident than by elaborate design. By enabling companies to tie their marketplace insights much more tightly to the resulting economics, spreadsheet made it possible to model business before they were launched. 2009 年1 月MBA 联考英语真题试卷 With the nation‟s financial system teetering on a cliff. The compensation arrangements for executives of the big banks and other financial firms are coming under close examination again. Bankers‟ excessive risk- taking is a significant cause of this financial crisis and has continued, to others in the past, in this case, it was fueled by low interest rates and kept going by a false sense of security created by a debt-fueled bubble in the economy. Mortgage lenders gladly lent enormous sums to those who could not afford to pay them back dividing the laws and selling them off to the next financial institution along the chain, advantage of the same high-tech securitization to load on more risky mortgage-based assets.