功能翻译理论下的韩中商标翻译研究的中期报告.docxVIP

功能翻译理论下的韩中商标翻译研究的中期报告 中文标题：功能翻译理论下的韩中商标翻译研究的中期报告 英文标题：Mid-term Report on the Korean-Chinese Trademark Translation Research Based on Functionalist Translation Theory 摘要：商标翻译在国际商业交流中扮演着重要的角色。本研究基于功能翻译理论，旨在探讨韩国商标在中文环境下的翻译策略和规律，并提出翻译方法和技巧。本文介绍了研究的背景及必要性，并详细分析了韩国商标的特点和中韩语言之间的差异。在此基础上，提出了功能翻译的基本理论，以及在商标翻译中的应用方法，包括功能转换、本土化等。本研究还以实际案例为基础，分析了韩国商标在中文环境下的翻译实践，成功地实现了商标的本土化，提高了商标的传播和品牌影响力。 关键词：商标翻译；功能翻译理论；中韩语言差异；本土化；品牌影响力 Abstract: Trademark translation plays an important role in international business communication. Based on the functionalist translation theory, this study aims to explore the translation strategies and rules of Korean trademarks in the Chinese environment, and propose translation methods and techniques. This paper introduces the background and necessity of the research, and analyzes in detail the characteristics of Korean trademarks and the differences between Chinese and Korean languages. On this basis, the basic theory of functionalist translation and its application methods in trademark translation are proposed, including functional transformation and localization. Based on practical cases, this study analyzes the translation practice of Korean trademarks in the Chinese environment, successfully realizes the localization of trademarks, and improves the dissemination and brand influence of trademarks. Keywords: trademark translation; functionalist translation theory; Chinese-Korean language differences; localization; brand influence