参考说明综合10月ecco social media monthly report oct.pdfVIP

ECCO Social Media Monthly Report for October Period: 2016.9.25-2016.10.24 Prepared by @COMM 31 Oct. 2016 Content • Performance Overview • Sina Weibo ysis • WeChat ysis • KOL Used • Brand Ambassador Celebrities • Dealer Tracking • Competitor Review • Appendix Performance Overview Performance Overview From Sep.25,2016 to Oct.24,2016 Weibo Oct. Sep. rement/Decrement Remark Total fans 753,013 750,380 2,633 ↑ 0.35% Social Retainer Total In ction 9,024 8,231 793 ↑ 9.63% Social Retainer (Only official) Total in ction Social Retainer (Forward + 21,165 14,242 6,923 ↑ 48.61% +KOL Comments+Likes) Social Retainer Ave. In ction 423.3 331.21 92.09 ↑ 27.80% +KOL ↓ Social Retainer Impression 1,453,937 4,530,765 3,076,828 67.91% +KOL WeChat Oct. Sep. rement/Decrement Remark Total fans 47,070 44,972 2,098 ↑ 4.67% Social Retainer Open Rate 16.39% 21.76% 5.37% ↓ 24.68% Social Retainer Reading Numbers 84,670 94,962 10,292 ↓ 10.84% Social Retainer (Only official) Reading Social Retainer Numbers 121,202 246,318 125,116 ↓ 50.79% +KOL Ave. Reading